You know it's not good for you.
You've tried to give it up 100 times.
And yet the cravings kick in everyday, or almost everyday, around the same time.
The chocolate in your desk at work.
The cookies in the break room.
Your kids' treats stashed up high so they can't reach... only you can.
You indulge, telling yourself this will be the last time.
Tomorrow you will do better.
But then it comes again.
That relentless sugar craving.
The truth is that sugar is addictive.
It can be the hardest food habit to break.
But the other truth is, it can be broken.
Many people, when they hear that sugar is addictive, think "Oh well, fuck it. I'm addicted, there's nothing I can do about it."
Addiction can be disrupted-- just ask anyone in recovery.
It might be hard, but you can do hard things.
AND, most of us are not true sugar addicts.
We just don't know how to feel our feelings-- the feelings of discomfort when our brain craves a dopamine hit and sugar is the easiest, fastest, cheapest route to get there and yet we choose not to eat it.
If you are ready to stop making excuses and get serious about breaking your sugar habit, download the cheatsheet below and get started today.
Breaking your sugar habit is totally possible. I did it, my clients have done it, and you can do it too.
Want personalized help breaking your sugar habit? Book a free consult with me. I got you.
I have a daily morning ritual of waking up and heading straight for the kitchen (after a brief bathroom detour on the way).
I chug a room temperature 16 oz. glass of water to hydrate and then pour myself a fresh, hot cup of coffee.
I add heavy cream (I lost 30 pounds drinking coffee with heavy cream-- no, fat does not make you fat) and then I sit down immediately with my journal.
My journal is my brain.
It is literally the reflection of everything that is going on in my mind.
And nothing-- NOTHING-- is more important to know about than what is happening in your brain.
Because our brains are sneaky AF.
They have all kinds of crazy thoughts bumping around in there, on the surface, under the surface, in the dark, cobwebbed corners-- all kinds of thoughts are running amok in there 24/7.
And our thoughts trigger feelings.
And feelings inspire actions (or inaction).
And actions get us our results.
The results you have right now in your life are the result of the THOUGHTS you have.
So when I wake up on a Monday and I feel low and anxious, I immediately go to my journal to figure out what is going on in my head that is producing the feelings.
When I was on my weight loss journey this would look something like: Oh, look at that! I had a weekend of eating off protocol 6 times, over-drinking, and binging on ice cream-- no wonder I'm feeling like shit.
And the thoughts were...
The feelings were...
The action was...
The result is...
You're in a cycle of diet BULLSHIT.
You know what's not working?
This BULLSHIT CYCLE.
Ladies, hear me!! WE ARE BETTER THAN THIS!
This takes up SO much energy, SO much drama!
We could be spending this time adding VALUE to our lives and the lives of others but instead we engage relentlessly in this BULLSHIT CYCLE.
And here's the thing:
It's not your fault.
The diet industry works hard (and earns billions) to make you believe that you can meet your weight loss goals through deprivation and willpower.
It's total BULLSHIT.
If that worked, if it was just a matter of getting a food plan and implementing it through willpower, we would all be at our natural weight already.
Weight Watchers and Jenny Craig have proven plans for that.
But 95% of people who lose their weight gain it back within a year or some bullshit like that.
Because it's NOT ABOUT THE PLAN!!
It's about our THOUGHTS!!
Pouring ALL of my thoughts onto paper every single day and then committing to get coached on those thoughts has been the #1 most important factor in my weight loss success.
And it is the #1 most important action I can take to ensure that I never gain that weight again.
As I type this it is Monday morning and now I live everyday at my goal weight.
And I still write out all my thoughts, every day.
Every once in a while it's about food/drink choices I've made over the weekend, changes I want to make from a place of self-love and playful curiosity.
But mostly I write about my anxieties and fears around putting my work out into the world now.
I write about what holds me back from playing bigger in my life.
Because I live to help others.
To offer value to other women who are struggling like I did.
I spend my time developing as a human being in service to others, not a human being sucked into this vortex of a bullshit diet cycle.
And that, on most Mondays, feels fuckin' amazing.
How will you be feeling this Monday Morning, ladies?
We think we just lack discipline.
We just need more willpower.
But the truth is, being overweight is often the result of eating to avoid the uncomfortable feelings that are inevitable when we decide to play bigger in our lives.
To pursue that dream that we abandoned years ago.
To get out and meet that special someone.
Eating is easier.
In this video I will share with you the two questions that everyone who's struggling with their weight should ask themselves.
Lia Pinelli is a weight loss coach and educator who helps women put an end to emotional overeating and lose weight, permanently.